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Self-Publishing Advice Conference Event schedule

Day 1
March 16th, 2019

9:45 am – 10:00 am

Facebook Live Conference Launch

Come and join Orna and Sacha as they launch the Self-Publishing Advice conference.

10:00 am

Automate Your Author Business To Increase Efficiency and Writing Productivity

Derek Murphy has an MA in Harry Potter and a PhD in Paradise Lost and has been featured on CNN for running writing retreats in medieval castles. His other passion is unearthing productivity hacks. Which is why his presentation will help you focus your time and energy on the right bookmarketing tactics rather than ones that are doomed to fail. Derek will help you set up an author platform to attract and engages readers on autopilot, so you can sell more books in your sleep.

by Derek Murphy

Automate Your Author Business to Increase Efficiency and Writing Productivity With @creativindie

11:00 am

Blockchain Technology For Authors: What It Is and How You Can Leverage It

Roanie Levy is an internationally recognized champion of creator rights and serves as CEO and President of Access Copyright, a collective that distributes millions of dollars annually in licensing royalties to creator and publisher affiliates. Roanie’s going to discuss the pressure authors are under to generate content and the challenges we have trying to receive payment when our work is used. Blockchain technology holds the potential to change this. The session will address Blockchain technology’s potential for creators and introduces an innovative new service (fan-to-fan sale of eBooks) that leverages this technology. Learn what Blockchain is, how it works, and what it means for you.

by Roanie Levy

Blockchain Technology for Authors: What It Is and How You Can Leverage It With @WeArePrescient


12:00 pm

How To Grow Your Author Business: From Self-Publishing To Self-Publisher

Marina Aris is a writer, speaker, creative entrepreneur and the founder of the Brooklyn Writers Project and the Brooklyn Writers Press. She works with writers one-on-one or in small group settings to help them write, publish, market and distribute their work. Marina’s presentation asks you a question: Love writing? Love indie publishing? Well, maybe you should start running your own independent press. In this session, you’ll get an overview of what it takes to start and successfully run your own press. You’ll gain an understanding of the challenges, best practices and benefits of being an indie as well as a framework/workflow for how to manage and streamline book production and finally, an understanding of what successful indie publishers have in common.

by Marina Aris


How to Grow Your Author Business: From Self-Publishing to Self-Publisher with @bkynwriters

1:00 pm

Go Wide 1: How Authors Can Reach Their Target Market On All Platforms

Mark Leslie Lefebvre is an author, professional speaker and bookseller with more than a quarter of a century of experience in writing, publishing and bookselling. His session will look at global publishing. Publishing wide isn’t just about “taking your Amazon strategy and applying it elsewhere.” This session focuses on overall strategies and approaches to help you learn about retailers far beyond the ones that dominate the US. He also looks at the opportunities libraries provide for authors.

by Mark Lefebvre. 

Go Wide 1: How to Reach Your Target Market On All Platforms With @MarkLeslie

2:00 pm

Indie Author Bookstores 1: How to Get Your Self-Published Book into Bookstores

Bookselling Advice for Indie Authors: One of the most puzzling aspects for many indie authors is how to get their title onto a bookshop’s shelf.  Join Robin Cutler and Andy Bromley of IngramSpark, ALLi Director Orna Ross,  and Amy Collins of Newshelves, as they discuss things authors can do to make their titles more appealing to the wider bookselling community. A live from London Book Fair audio discussion.

How to Get Your Self-Published Book Into Bookstores With @rcutlerspark of @ingramspark, @ornaross and @newshelves

3:00 pm

What is Metadata? Use Keywords and Categories to Improve your Amazon Book Sales

Dave Chesson is the guy behind Kindlepreneur.com, a website devoted to teaching authors about book marketing and the digital world. Dave is also the creator of KDP Rocket, a software that helps authors see what’s really going on in the book market, and thus pick better keywords and categories to help them sell more books. During this session, you’ll learn how to choose the right keywords to get your book seen by shoppers as well as how to select the right categories that help improve sales Improve your rankings so that more customers will click on your book.

with Dave Chesson

What Is Metadata? Use Keywords and Categories to Improve Your Amazon Book Sales With @DaveChesson

4:00 pm

How To Build a Power Author Brand And Increase Book Sales

In today’s challenging book market, you either are a power author brand or a commodity. Marketing your books without having an author brand is like building a house without a solid foundation. Investing your time, energy, and resources into building your author brand will make you stand out in the crowd and ensure your success as an author.

In this workshop, you will learn how to:

  • Build your author brand from scratch
  • Use your author brand to grow your reputation and turn readers into loyal fans,
  • Use your author brand to get more exposure and increase your book sales
  • Keep your author brand fresh and captivating

by A.G. Billig

How to Build a Power Author Brand That Increases Book Sales with @AGbillig

5:00 pm

From 2K to 10k: A Case Study in Boosting Backlist Sales

Bryan is the CEO of Best Page Forwardas well as co-host of the Sell More Books Showpodcast. This year sees Bryan embark on a campaign to take his back-list book earnings from 2k to 10k a month. His presentation will detail his pitfalls and progress as well as letting us into all the lessons he’s learned on his journey to $10,000 per month.

by Bryan Cohen

From $2k to $10k: A Case Study in Boosting Backlist Sales With @bryancohenbooks

6:00 pm

Trusting the Creative Process: How to Write a Novel Without an Outline

Considered one of the most prolific writers working in modern fiction, USA Today bestselling writer, Dean Wesley Smith has published almost two hundred novels in forty years, and hundreds of short stories across many genres. It’s safe to say Dean is a prolific writer. He’s also a huge proponent of writing into the dark. In other words, writing without an outline. In this presentation, Dean delves into creativity, examines the myths that so many authors build up around their own writing and explains how to write fast quality prose.

by Dean Wesley Smith


7:00 pm

Advanced Facebook Advertising and Marketing Strategies for Authors

Ricardo Fayet is one of the founders of Reedsy, an online marketplace connecting authors with some of the world’s best editors, designers, marketers and website designers. Ricardo will be giving an instructive and insightful look at Facebook advertising. The possibilities for authors on Facebook are now richer than ever. But the competitive space has tightened too — which is why it’s even more important to know the right ways to use the platform. If you want to up your Facebook ads game with established strategies and new ideas, then this workshop is for you.

by Ricardo Fayet

Advanced Facebook Advertising and Marketing Strategies For Authors With @RicardoFayet





8:00 pm

But What If I'm Literary? Book Marketing For Authors Who Write Outside of Commercial Genres

Jane has over 20 years’ experience of working in the publishing industry. She’s an expert in business strategy for authors and is the co-founder of The Hot Sheet, an essential industry newsletter. Her presentation focuses on business models for authors who don’t want to produce books at a high volume or price competitively. Her session addresses how you can modify the usual indie author marketing advice for a more realistic and successful approach, whether you write novels, short stories, or poetry.

by Jane Friedman

CEO JaneFriedman.com

But What If I’m Literary? Book Marketing For Authors Who Write Outside of Commercial Genres With @JaneFriedman



9:00 pm

Go Wide 2: How To Reach Your Target Audience Globally

Kinga Jentetics is the CEO and founder of PublishDrive, a self-publishing platform that distributes ebooks globally to over 400 online stores. She made Forbes’ 30 Under 30 in Media in 2017 and was named one of the Top 100 European Female Founders by The Hundert. Kinga takes the wide publishing model and advances it. Taking you through more advanced strategies and tactics for publishing your books globally.

by Kinga Jentetics

CEO Publish Drive

Silver Sponsor

Go Wide 2: How to Reach Your Target Audience Globally With @KingaJentetics

10:00 pm

How to Attract Readers and Make Money on YouTube

Jenna Moreci is a Silicon Valley native. With over 150,000 subscribers, she’s also a YouTube sensation. She dominates the AuthorTube community with her straightforward and hilarious writing channel. Her session, of course, focuses onYouTube, one of the most popular media-sharing websites available, yet completely underutilized by authors. It’s no secret why—putting your face on camera is scary—but the overwhelming benefits to setting up an “AuthorTube” channel have many writers summoning their courage and broadcasting their publishing journey for the world to see. Learn how YouTube allows writers to expand their readership exponentially, market their work on a budget, and easily incur multiple forms of income outside of book sales.

by Jenna Moreci

How Authors Attract Readers and Make Money on YouTube With @jennamoreci

11:00 pm

How Spreadsheets Can Boost Sales: An Introduction to Author Data

Adam Croft is one of the most successful independently published authors in the world, demonstrated by more than a million books sold to date. Following his 2015 worldwide bestseller Her Last Tomorrow, Thomas & Mercer, an imprint of Amazon Publishing, bought his psychological thrillers. In this session, Adam discusses why understanding your author data will help you boost your book sales.

by Adam Croft


How Spreadsheets Can Boost Sales: An Introduction to Author Data @adamcroft

Day 2
March 17th, 2019

12:00 am

Grow Your Sales: How Collaboration Helps Authors to Succeed

Joseph Alexander is one of the most prolific writers of modern guitar tuition methods. He has sold over 350,000 books that have educated and inspired a generation of upcoming musicians. But in his presentation, there’s one resounding question… How does a musician go from giving guitar lessons to a highly successful publishing machine publishing over 30 books a year? Joseph will explain all in a candid interview discussing how he’s turned collaboration into one of the most successful musical tuition book companies in the world.

by Joseph Alexander

Grow Your Sales: How Collaboration Helps Authors to Succeed With @guitar_joseph

Grow Your Sales: How Collaboration Helps Authors to Succeed With @guitar_joseph

1:00 am

Take Off Your Pants!: How Outlining Can Save Time, Increase Efficiency, and Create a Better Book

Libbie Hawker writes historical and literary fiction featuring complex characters and rich details of time and place. She is the author of more than thirty novels, including the two-time Amazon #1 and Washington Post bestseller The Ragged Edge of Night. Libbie will show you how outlines can increase efficiency and create a more predictable production schedule. She’ll also teach you why all outlines aren’t equally effective, how to structure a story so the compulsion to keep on reading is built into the fabric of the story, regardless of genre, setting, or theme and finally, how to use the basics of outlining to your benefit if you’re a die-hard “pantser” at heart.

by Libbie Hawker

Take Off Your Pants!: How Outlining Can Save Time, Increase Efficiency, and Create a Better Book!

2:00 am

Character Development: How To Create The Villain Your Hero Deserves

Sacha Black is a developmental editor, bestselling and competition winning author of Young Adult fantasy and writing craft books. In her presentation, Sacha focuses on the creation of villains. Why? Because villains are vital to your novels. They create conflict, drive tension and up the pace of your story. Without a solid villain, your novel will fall flat. Watch this presentation to learn the major factors of villain creation as well as the clichés and stigmas to avoid.

by Sacha Black, #SelfPubCon Manager

Character Development: How to Create the Villain Your Hero Deserves With @sacha_black

3:00 am

Book Marketing Basics: The Five Foundations Every Author Needs

Kathy Meis is an entrepreneur, writer and editor with more than twenty-five years of experience in the media and publishing industry. In addition to being the founder of Bublish, the world’s first complete publishing platform with built-in marketing, she has worked for such iconic editorial brands as CBS and Forbes, Inc. Kathy’s presentation will focus on the foundation of marketing. Whether you’re new to indie publishing and book marketing or have tried marketing before and been unhappy with the results, “Book Marketing: 5 Foundations & 5 Strategies” will show you how to build a strong foundation for your marketing efforts and embark on 5 simple and effective marketing strategies that work when that foundation is in place.

by Kathy Meis, CEO of Bublish


Book Marketing Basics: the Five Foundations Every Author Needs With @katmeis

4:00 am

Multiple Streams of Income: Should Patreon Be Part of Your Author Business?

Patreon is a platform that facilitates creators being paid directly by fans for their work. Should an income stream from Patreon be part of your author business? 

by Trevor Mauk Patreon


Multiple Streams of Income: Should Patreon Be Part of Your Author Business? With @Patreon

5:00 am

Change Your Marketing Habits to Sell More Books

Amy Collins is the President of New Shelves Books, one of the best-known book sales and marketing agencies in the US. Amy is a trusted expert, speaker and recommended sales consultant for some of the largest book and library retailers and wholesalers in the publishing industry. Her presentation will focus on thegreat many small, powerful shifts an author can make in their daily habits to directly impact and improve their book sales. Marketing and promotion does not have to be a huge, overwhelming drudge. Small, powerful habits can be added to our routines. These habits and activities quickly turn into book sales if they are kept up. Join Amy Collins to explore the right and wrong way to spend your time when marketing and building a platform.

by Amy Collins

Change Your Marketing Habits to Sell More Books With @newshelvesbooks

6:00 am

Amazon Ads: The Latest Tactics for Faster Book Sales

Amazon ads are changing. The competition is hotting up. Make sure you know the latest working tactics being used to generate consistent sales from Amazon ads. Laurence O’Bryan, the founder of the BooksGoSocial Amazon Ads Done For You service, has been managing Amazon ads for hundreds of clients, using the tactics that the biggest brands use to lower the average cost of sales for books. This session will help you get your monthly royalty payments up

by Laurence O’Bryan

Amazon Ads: The Latest Tactics for Faster Book Sales With @YourNewBooks


7:00 am

Indie Authors in Bookstores 2: Learn What Bookstores Want (and Don't Want) From Self-Published Authors

Join Gordon McClellan, Founder of Dartfrog Books, to learn what bookstores and commercial book clubs want (and don’t want) from self-published authors.

by Gordon McClellan

Indie Authors in Bookstores 2: Learn What Bookstores Want (and Don’t Want) From Self-Published Authors with @dartfrogbooks

8:00 am

Collaborative Author Business: Is It For You?

Michael’s presentation focuses on the business models often used in indie publishing, with a specific look at advanced collaboration business models LMBPN is presently rolling out.

In this session you’ll learn:

  •    Types of common business models in Indie publishing
  •    The Collaboration business model and the benefits and pitfalls to look out for
  •    The concepts behind the advanced Distributed Collaboration business model
  •    Some caveats when we started building our ZOO collaboration universe
  •    An interview with Draft2Digital regarding their Universes offer.

by Michael Anderle


Author Business Models: Concepts, Caveats and Collaborations

9:00 am

How to Self-Publish the Creative Way (LIVE from London Book Fair)

Join Orna Ross, Adam Croft, Camille Mofidi and Amy Collins live from the London Book Fair as they discuss self-publishing, the mindset you need for success and the marketing tools that are essential for global reach.

by Orna Ross, Adam Croft, Camille Mofidi and Amy Collins


10:00 am

Conference Close Live on Facebook

Close of the Spring 2019 Self-Publishing Advice Conference from the Alliance of Independent Authors. With Sacha Black, Conference Manager, and Orna Ross, ALLI Directory

Register for #SelfPubCon2019

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