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Session: How Spreadsheets Can Boost Sales: An Introduction to Author Data

Format: Panel session

Audience: All Levels

In this session Adam Croft shows you why understanding your author data is so important. You’ll learn:

  • How you can use data to boost your book sales
  • A walkthrough of the spreadsheet Adam used to track the ad progress of his most successful book
  • An introduction to using data to find your mailing list’s most lucrative subscribers
  • A quick decoding of Acronym H.E.L.L.


Adam Croft


Adam Croft is one of the most successful independently published authors in the world, demonstrated by more than a million books sold to date. Following his 2015 worldwide bestseller Her Last Tomorrow, Thomas & Mercer, an imprint of Amazon Publishing, bought his psychological thrillers.  BBC television, BBC Radio 4BBC Radio 5 Live, the BBC World ServiceThe GuardianThe Huffington PostThe Bookseller and a number of other news and media outlets featured Adam and his books. Additionally, Adam presents the regular crime fiction podcast Partners in Crime with fellow bestselling author Robert Daws. His presentation for SELFPUBCon focuses on why authors need to think long-term in their path for success.


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Our next online conference for authors runs in association with the Digital Book World, September 2019.

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