Spring 2019 #SelfPubCon
Organizers and Speakers
Novelist, Poet, Founder of the Alliance of Independent Authors
Orna Ross is an award-winning and bestselling independent novelist and poet who is also on a mission to empower other authors and creativepreneurs to succeed in digital publishing and creative business. Founder-Director of the Alliance of Independent Authors and The Creativist Club, she has repeatedly been named “one of the 100 most influential people in publishing” (The Bookseller).
Presentation Title: How to Self-Publish the Creative Way
Author, Developmental Editor and #SELFPUBCON Conference Manager
Sacha Black is a bestselling and competition winning author and founder of the Annual Bloggers Bash event. She is the author of the popular YA Fantasy ‘Eden East’ novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long time Resident Writing Coach for Angela Ackerman and Becca Puglisi on the award-winning website Writers Helping Writers. She is also a developmental editor.
She lives in Hertfordshire, England, with her wife and son.
Presentation Title: Character Development: How To Create The Villain Your Hero Deserves
Spring 2019 Presenters
With more than a million books sold to date, Adam Croft is one of the most successful independently published authors in the world, and one of the biggest selling authors of the past year. Following his 2015 worldwide bestseller Her Last Tomorrow, his psychological thrillers were bought by Thomas & Mercer, an imprint of Amazon Publishing. Adam has been featured on BBC television, BBC Radio 4, BBC Radio 5 Live, the BBC World Service, The Guardian, The Huffington Post, The Bookseller and a number of other news and media outlets. Adam presents the regular crime fiction podcast Partners in Crime with fellow bestselling author Robert Daws.
Presentation Title: Mastering The Indie Author Mindset
Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She’s the co-founder of The Hot Sheet, the essential industry newsletter for authors, and has previously worked for F+W Media and the Virginia Quarterly Review.
Jane’s newest book is The Business of Being a Writer (University of Chicago Press); Publishers Weekly wrote that it is “destined to become a staple reference book for writers and those interested in publishing careers.” Also, in collaboration with The Authors Guild, she wrote The Authors Guild Guide to E-Publishing.
Presentation Title: But What If I’m Literary? Book Marketing For Authors Who Write Outside of Commercial Genres
Author, Speaker and Consultant
Presentation Title: Change Your Marketing Habits to Sell More Books
Mark Leslie Lefebrve
Author, profesional speaker and bookseller
Mark Leslie Lefebvre is an author, professional speaker and bookseller with more than a quarter century of experience in writing, publishing, and bookselling. He has been involved in self-publishing since 2004 and has fully embraced a hybrid publishing approach that incorporates his understanding of the business of publishing and bookselling. A former president of the Canadian Booksellers Association, a former board member of BookNet Canada, and the former Director of Self-Publishing & Author Relations for Rakuten Kobo, Inc., Mark is currently the Director of Business Development for Draft2Digital, sits on the Professional Advisory Committee for Sheridan College’s Creative Writing & Publishing Degree program and independently supports authors at multiple stages of their writing careers. Mark shares his insights and ongoing learnings about the business of writing and publishing on his weekly podcast, Stark Reflections on Writing & Publishing, which started in January 2018.
Presentation Title: Go Wide 1: How Authors Can Reach Their Target Market On All Platforms
Presentation Title: From 2K to 10k: A Case Study in Boosting Backlist Sales
Dave Chesson is the guy behind Kindlepreneur.com, a website devoted to teaching authors about book marketing and the digital world. His works on keywords, and sales optimization have been featured and promoted by Amazon itself. Dave is also the creator of KDP Rocket, a software that helps authors see what’s really going on in the book market, and thus pick better keywords and categories to help them sell more books. Having ben a consultant for multiple publishing companies and NYT bestselling authors, he’s seen both sides of the writing world. When he’s not running Kindlepreneur, he’s usually lightsaber dueling with little Jedi, and sipping tea with princesses.advocate.
Presentation Title: What is Metadata? Use Keywords and Categories to Improve your Amazon Book Sales
Kinga Jentetics is the CEO and founder of PublishDrive, an ebook publishing platform to help authors sell more books globally. She was named as one of the Forbes Top 30 entrepreneurs under 30, and one of the Top 100 female founders. In 2017, Google invested in PublishDrive as part of its Launchpad Accelerator program. Kinga is a true advocate for smart publishing with new technologies such as blockchain or AI. Besides, she encourages young women to start an entrepreneurial career.
Presentation Title: Go Wide 2: How To Reach Your Target Audience Globally
Director of IngramSpark, Ingram Content Group
Robin Cutler leads the development of IngramSpark, an independent publishing platform for indie authors. She has published over 1000 books as Assistant Director at USC Press and as CEO and founder of her own trade imprint, Summerhouse Press. Robin previously worked for Amazon/CreateSpace. She has broad knowledge of indie, academic, and trade publishing and is an expert in content creation, distribution, on-demand models, and author strategies. Follow Robin on Twitter (@rcutlerspark) and be sure to check out IngramSpark’s publishing blog and podcast at www.ingramspark.com.
Presentation title: Indie Author Bookstores 1: How to Get Your Self-Published Book into Bookstores
Author, YouTuber, Cyborg
Jenna Moreci is a Silicon Valley native and YouTube sensation, dominating the AuthorTube community with her straightforward and hilarious writing channel. A lifelong storyteller, Jenna specializes in crafting thrilling adventures with heaping doses of bloodshed and romance. When she’s not writing or ‘Tubing, Jenna enjoys angry music, potent wine, and laughing until her face hurts with her goofball fiancé.
Presentation Title: How to Attract Readers and Make Money on YouTube
Derek Murphy has an MA in Harry Potter and a PhD in Paradise Lost; studied fine art in Florence and philosophy in Malta; and has been featured in CNN for running writing retreats in medieval castles. Derek changes countries every month, seeking out inspiration and adventure while exploring productivity hacks and motivational strategies to avoid procrastination and create work that matters (it’s a constant battle). He writes nonfiction books about creativity and young adult scifi and fantasy, and also helps authors writers with publishing and book marketing resources.
Visit www.creativindie.com for FREE books and courses for creative entrepreneurs.
Presentation title: Automate Your Author Business To Increase Efficiency and Writing Productivity
Ricardo Fayet is one of the founders of Reedsy, an online marketplace connecting authors with some of the world’s best editors, designers, marketers and website designers. A digital marketing enthusiast, he’s currently writing a book to help authors manage Facebook ads more efficiently. He’s also the author of several online courses on marketing as part of Reedsy Learning.
Presentation title: Advanced Facebook Advertising and Marketing Strategies for Authors
Writer, Speaker, Creative Entrepreneur
Presentation Title: How To Grow Your Author Business: From Self-Publishing To Self-Publisher
Libbie Hawker writes historical and literary fiction featuring complex characters and rich details of time and place. She is the author of more than thirty novels, including the two-time Amazon #1 and Washington Post bestseller The Ragged Edge of Night.
Presentation title: Take Off Your Pants!: How Outlining Can Save Time, Increase Efficiency, and Create a Better Book
CEO Access Copyright
Roanie Levy is an internationally recognized champion of creator rights. Strategic and forward-thinking, she bridges the worlds of intellectual property law, content rights management and exponential technologies to represent and advocate for creators and rightsholders. Roanie serves as CEO and President of Access Copyright, a collective that distributes millions of dollars annually in licensing royalties to creator and publisher affiliates. She also leads Prescient, a wholly-owned subsidiary of Access Copyright dedicated to exploring the future of rights management and content monetization through Blockchain and other technologies. Prior to joining Access Copyright, she held key positions on major policy files at Canadian Heritage and Industry Canada and served as a private sector management consultant for Fortune 500 companies. An Intellectual Property lawyer by vocation, Roanie has been called to the bar in Ontario and Quebec. She is fluently bilingual.
Presentation title: Blockchain Technology For Authors: What It Is and How You Can Leverage It
European Manager Kobo Writing Life
As Kobo Writing Life European Manager, Camille Mofidi’s role is to help independent authors make their publishing journey with Kobo a true success. Whether it’s answering author questions about the Kobo Writing Life portal, or helping authors promote their books in Europe, Camille’s knowledge of digital publishing and international markets is key in her relations with authors. Camille began her publishing career as an editor within the Hachette Book Group in Paris for 10 years, before becoming the French Publishers’ Association Digital Counsellor. She has an MA in publishing from ESCP in Paris and her favourite book is Romain Gary’s “La Promesse de l’Aube”.
Live at London Book Fair
Author and Founder of BooksGoSocial
Laurence O’Bryan has been in marketing for over thirty years and training authors in digital marketing since 2012.
Laurence’s had three novels published by Harper Collins in the U.S., the UK, Canada, Australia and New Zealand. These were translated and published in 10 languages. One has been optioned, twice, to become a TV series or a movie. The Istanbul Puzzle, was also shortlisted for Irish Crime Novel of the Year, and won the Southern California Writers Conference Grand Prize. He also self-published Social Media is Dynamite For Writers, another two novels in the puzzle series and the first novel in a new series set in the late Roman Empire, The Sign of the Blood.
Laurence started BooksGoSocial.com to help other authors get discovered. The service has helped promote over 7,500 international authors. His background includes twenty-five years in marketing. He also founded the Dublin Writers Conference.
Presentation title: The Latest Tactics for Faster Book Sales With Amazon Ads
Founder of Dartfrog
Gordon McClellan is the founder of DartFrog Books. His first experience with the publishing world came when his doctoral thesis evolved into a quarterly magazine that was picked up by Barnes & Noble bookstores across the United States. Later, he founded & ran a small (traditional) publishing house before realizing that his real interest was in developing a solution for connecting independent bookstores with the many independently published authors who want their books in those stores, which is when he closed the traditional publishing company and began DartFrog.
Presentation title: Indie Authors in Bookstores 2: Learn What Bookstores Want (and Don’t Want) From Self-Published Authors
Founder of Bublish
Kathy Meis is an entrepreneur, writer and editor with more than twenty-five years of experience in the media and publishing industry. In addition to being the founder of Bublish, the world’s first complete publishing platform with built-in marketing, she has worked for such iconic editorial brands as CBS and Forbes, Inc. As a frequent blogger and speaker on a wide variety of topics, Kathy has become a sought-after expert on the topic of independent publishing, book marketing, author brand building in the Digital Age, and disruption in the publishing industry. She has spoken at Book Expo America, Women in Media, GrubSteet, ALLi’s Indie Author Fringe events, San Francisco Writer’s Conference, PubSmart, AuthorYOU, and IndieRecon, among others.
Presentation title: Book Marketing Basics: The Five Foundations Every Author Needs
Creator Partnerships at Patreon
Trevor is passionate about the intersection of art and technology. As a part of Patreon’s creator partnerships team, he works directly with creators to build out their membership business. Prior to Patreon, he worked in digital media, advising a variety of companies in the B2B and retail space on their digital marketing strategy. Trevor currently lives in the Pacific Heights neighborhood of San Francisco, though he will always call Los Angeles home. He spends his free time as a singer/songwriter and portrait photographer.
Presentation title: Book Marketing Basics: The Five Foundations Every Author Needs
Author and Founder of Self-Publishing Mastery
A.G. Billig is a published fiction and non-fiction author and the founder of the award-winning blog Self-Publishing Mastery.
As a self-publishing expert and author coach, A.G. Billig uses her book marketing and publishing expertise to help authors become successful. Her key areas of expertise are brand building, traditional media and PR, book launch events and campaigns, public appearances (including TV and radio interviews) and metadata.
A.G. Billig is an experienced book marketing workshop presenter and a frequent guest on writing panels and conferences. Her speaking engagements include book marketing and creative writing workshops for The Greater Los Angeles Writers’ Conference, The Digital Author and Indie Publishing Writers Conference, Genre LA Creative Writing Conference,The West Coast Masters Workshops, and book marketing and creative writing webinars for the Author Learning Center and the Self-Publishing Advice Conference by ALLI.
She is also the creator of two online courses for authors, Masterclass in Creating Podcasts that Sell Books and Masterclass in Power Branding for Authors.
Her writing and publishing career spans two continents – Europe and North America, and four different countries – the U.S., Great Britain, Ireland, and Romania. She is represented by Mr. Steven Hutson, literary agent and founder of Wordwise Media Services.
Presentation title: How To Build a Power Author Brand And Increase Book Sales
Mr. Anderle is a Dragon Award finalist as co-author with Mr. Craig Martelle for the Best Military Science Fiction novel of the year for 2018. As an independent author, Mr. Anderle is usually ranked in the top 100 authors in the Amazon store and in 2017, Apple news posted an article by BookRiot naming Mr. Anderle among the top 20 fan favorite independent authors. Mr. Anderle is considered an industry expert and is asked to speak or lead several industry panels including in conferences such as WorldCon, DragonCon and 20Books to 50K. Most Recently, Mr. Anderle has most recently been featured in Publisher’s Weekly.
Mr. Anderle established a Facebook group of independent authors to discuss and share industry knowledge. The group began with only a few members two years ago and it has grown to over 27,000 author members.
Mr. Anderle has sold over 3,000,000 books worldwide either under his name alone or as a collaborator with other well known authors.
Mr. Anderle has also established a publishing company called LMBPN® (for London, Milan, Barcelona, Paris, New York) www.lmbpn.comwhich has authors from the USA, Australia, England, Canada, and various other countries around the world. The company works with editors based in South Africa and artists in Transylvania and even a Canadian artist who lives with his family in Mexico. Mr. Anderle’s books have been translated into German and Spanish and he has a major global fan base. The next goal is to have Mr. Anderle’s books published in China in Chinese language and eventually for LMBPN® to publish books from Chinese authors and translate them into English.
Presentation title: Author Business Models: Concepts, Caveats and Collaborations
Dean Wesley Smith
Considered one of the most prolific writers working in modern fiction, USA Today bestselling writer, Dean Wesley Smith has published almost two hundred novels in forty years, and hundreds and hundreds of short stories across many genres.
At the moment he produces novels in four major series, including the time travel Thunder Mountain novels set in the old west, the galaxy-spanning Seeders Universe series, the urban fantasy Ghost of a Chance series, and the superhero series starring Poker Boy.
His monthly magazine called Smith’s Monthly, consisting of only his own fiction, premiered in October 2013 and is at issue #44, with over 70,000 words per issue, including a new and original novel every month.
Presentation title: Trusting the Creative Process: How to Write a Novel Without an Outline
Author and Musician
Joseph Alexander is one of the most prolific writers of modern guitar tuition methods. He has sold over 350,000 books that have educated and inspired a generation of upcoming musicians. His uncomplicated tuition style is based around breaking down the barriers between theory and performance, and making music accessible to all.
Educated at London’s Guitar Institute and Leeds College of Music, where he earned a degree in Jazz Studies, Joseph has taught thousands of students and written over 30 books on playing the guitar. He is the managing director of Fundamental Changes Ltd – a publishing company whose sole purpose is to create the highest quality music tuition books and pay excellent royalties to writers and musicians.
Joseph has acted as a consultant to many other self-published authors and is now focusing his efforts on helping others via Self-Published.co.uk.
Joseph has been honoured to be a guest of Amazon for several years running as part of an expert panel of advisors to self-publishing authors.
Presentation title: Grow Your Sales: How Collaboration Helps Authors to Succeed