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Panel: Indie Authors in Bookstores 2: Learn What Bookstores Want (and Don’t Want) From Self-Published Authors

Format: Video

Audience: All Levels

Join Gordon McClellan, Founder of Dartfrog Books, to learn what bookstores and commercial book clubs want (and don’t want) from self-published authors. In this session he will cover:

  • What determines if a book is “bookstore quality?” 
  • Getting into bookstores. 
  • What most helps/hinders bookstore sales?
  • Will bookstores carry a POD book? 
  • Accessing book clubs. 


Gordon McClellan

Founder of Dartfrog

Gordon McClellan is the founder of DartFrog Books. His first experience with the publishing world came when his doctoral thesis evolved into a quarterly magazine that was picked up by Barnes & Noble bookstores across the United States. Later, he founded & ran a small (traditional) publishing house before realizing that his real interest was in developing a solution for connecting independent bookstores with the many independently published authors who want their books in those stores, which is when he closed the traditional publishing company and began DartFrog.  

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